Sister, Sister: A quick-fire Q&A with Hello!Lucky

Get to know the sisters behind the fun-loving design studio ahead of National Siblings Day.



Cover image

Alex Bronstad

Say hello to Hello!Lucky, otherwise known as sisters Sabrina and Eunice. Renowned for their colourful, pun-tastic greeting cards and stationery, the pair founded their fun-loving design studio on a mutual belief that creativity, positivity, humour and kindness are the secrets to, well, a well-lived life. Ahead of National Siblings Day on 10th April, we caught up with the sister act to ask them 17 quick-fire questions. A little about themselves, a little about each other and all sorts of other stuff.


Last person you said hello to?
Charles, my landlord.

What’s your favourite colour?
Emerald green.

Best thing about having a sister?
Creative mind-melds! We can finish each others' sentences and have the same 11-year-old boy sense of humour.

The song you can’t not dance to?
So hard to pick one! Come Get it Bae – Pharrell.

The worst thing about having a sister?
It doesn't happen too often these days, but we can still get on each other's nerves as only close family can!

What’s the last dream you had?
I was having lunch with Steve Tyler of Aerosmith. He was quite erudite!

Weirdest thing on your desk?
A drawing of a pair of pants with bugs for feet and rainbow handles courtesy of my daughter, Imogen.

Last pun-tastic phrase you heard?
Holy carp!

Share 3 words to describe what it was like growing up in Asia.
Humidity, adventure, chaotic.

Stationery item you can’t live without?
Pocket-sized notebooks.

What’s Sabrina’s spirit animal?
A tiger!

Who’s your all-time design icon?
Tough to say. I'm inspired by so many people, but Paul Rand, particularly the book Sparkle and Spin, has been a big inspiration since I was a kid.

Where are you right now?
Sitting at my desk in Aix-en-Provence, France.

If you could be anywhere else in the world right now, where would it be?
I would love to check out Senegal.

Tell us your hidden talent.
I can make anything out of cardboard.

What’s Sabrina’s hidden talent?
Karaoke queen.

Finish this sentence:
‘A sister is…’ a friend you can always count on.

alt text



What makes you feel lucky?
Getting to write children's books for a living.

What’s on your desk right now?
A pile of index cards with ideas scribbled on them.

Favourite thing about Eunice?
Her kindness.

What’s your most used emoji?

What Eunice really needs to stop doing?
Working until 2 a.m.

Your morning ritual?
30 minutes of meditation, a cold shower, hot water with lemon, coffee.

What’s the thing you always doodle? (hearts, smileys, etc)
Hearts with smiley faces in them.

Your go-to karaoke song?
Landslide – Fleetwood Mac.

Best part of your job?
Brainstorming ideas.

Coolest thing about San Francisco?
The view of the Bay.

What’s your signature dish?

How are you spending the rest of the afternoon?
Working and hanging out with my kids.

Which HelloLucky! design most resembles Eunice?

Cake or ice cream?
Ice cream, a thousand times ice cream.

What’s your biggest inspiration?
Woo-woo but true: divine intelligence.

Finish this sentence:
Unicorns and mermaids will…’ always be magical.

If you could send a pun to Eunice right now, what would it say?
Stop paw-cat-stinating!