Holiday cards are one of the season’s simplest joys. There’s something quietly satisfying about writing yours – the ritual of sitting down, pen in hand, and thinking of the people who shape your year. It’s a pause in the season’s rush, a chance to connect in the most human way: through words that feel like touch.
Still, knowing what to say isn’t always easy. The most meaningful words are the ones that feel natural — heartfelt, genuine and perfectly you. Whether you’re writing to family, old friends, colleagues or someone who’s had a tough year, consider this your guide for a more thoughtful kind of holiday mail.
What should I write in a holiday card?
There’s no single script – just sincerity. A few honest lines mean more than a perfectly phrased paragraph. Think of your card as a small act of connection: a reason to pause, reflect and remind someone they matter.
Wishing you warmth, calm and a little extra magic this season.
To you and yours — wishing you a beautiful, love-filled festive season.
Hope the year ahead brings you laughter, light and new memories worth keeping.
And if someone you love is going through a hard time, soften your message. Skip the cheer – care and understanding speak louder.
Thinking of you this Holiday and sending strength and love.
Wishing you moments of peace and comfort in the days ahead.
You’re in my thoughts – I hope next year feels a little kinder.
You don’t have to write much – a single handwritten line can say everything. The most meaningful messages are the ones that feel true.
What should I write in cards for people with different faiths or beliefs?
If you’re unsure whether someone celebrates Christmas, it’s always safe – and kind – to send something inclusive. You can keep your message seasonal without making it specific.
Wishing you warmth and rest as the year comes to a close.
Hope the next year brings you joy and new beginnings.
Thinking of you this season – and always.
It’s the thought and connection that count, not the exact greeting.
Should I include a handwritten note?
Always, if you can. Even a single sentence in your own handwriting turns a card from something sent to something shared. A short note at the bottom – a small update, an in-joke, a thank-you – makes all the difference.
Should I wish people Merry Christmas or Happy Holidays?
In the UK, Merry Christmas is the traditional choice. For the US and many other countries, Happy Holidays feels a little more international and inclusive, so it’s perfect if your friends or colleagues are from different cultures or faiths. Choose whichever feels natural for you and appropriate for your recipient.
What should I write in cards for the people I really love?
For the people closest to you, think less about saying something grand and more about saying something real. A card is a quiet way to tell them what you might forget to say out loud – that they made your year better just by being in it.
Thank you for being my favorite part of this year.
So grateful for every memory, every laugh, every late-night chat.
You make ordinary days feel special – here’s to more of them next year.
Can’t wait to share this Hoilday (and every other) with you x
Whether you write one sentence or fill the page, honesty always lands. The best words don’t try too hard – they just sound like you, speaking from the heart.
Should I send physical cards or are e-cards acceptable?
There’s something irreplaceable about a physical card. The weight of paper, the handwriting, the quiet moment it takes to open it – it's a tangible connection. E-cards can be thoughtful too, especially when timing or distance makes post tricky, but paper always feels more personal.
Which designs should I choose?
Choose designs that reflect you and your relationship to the recipient – there’s no one right style.
Traditional: Timeless motifs for family and loved ones.
Photo cards: A way to share your year in smiles.
Funny: Lighten the mood for close friends or colleagues.
Artful: Hand-illustrated or typographic designs for something elegant and enduring.
Whatever you choose, make sure it feels like you – that’s what makes it special.
The last word
In a season full of sparkle, words still shine the brightest. A few lines, written with care, can travel further than any parcel. So make a cup of tea, pick up your pen, and let your thoughts find their way to paper.
There’s no better feeling than receiving warm wishes in writing. So pick up your pen and spread a little joy this festive season. Ready to get started? Our holiday card collection awaits.
Send festive WISHES
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